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Shoe Dog: A Memoir by the Creator of Nike

Shoe Dog: A Memoir by the Creator of Nike

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In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story.

A memoir rich with insight, humor, and hard-won wisdom, this book is also studded with lessons about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.

Shoe Dog is a memoir by Nike co-founder Phil Knight. The memoir chronicles the history of Nike from its founding as Blue Ribbon Sports and its early challenges to its evolution into one of the world's most recognized and profitable companies. It also highlights certain parts of Phil Knight's life.

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