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The Truth About Selling

The Truth About Selling

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“I’m no good at selling!” Have you ever heard someone say that, or perhaps said it yourself? We hear it all the time. Everyone who is not in sales thinks, “I could never sell.”

Truth is, most people who are in sales secretly think the same thing.

There is a reason people feel this way: most of us look at sales backward. We may see it as convincing people to do something they don’t want to do. But it isn’t; it’s about learning what people do want to do and helping them do that. Or, we may think it’s about taking advantage of others—while in fact, it’s about giving other people more advantage.


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